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The State of Lead Nurturing

After surveying more than 500 marketing executives, Grow Customer has released The State of Lead Nurturing.

This report uncovers key data and insights including:

  • What percentage of the average company’s overall revenue goal is marketing-sourced revenue?
  • How important is lead nurturing to the average company’s marketing efforts?
  • What percentage of known contacts in the average company’s database ultimately convert into marketing qualified leads?