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6 questions to ask before hiring an SEO expert

The question on the mind of most entrepreneurs who are trying to get their businesses on the internet, is if it is necessary to hire an SEO expert. This may actually depend on the skills you have acquired and also […]

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What does a good content marketing strategy look like?

Defining a content marketing strategy In order for a business or a company to send out relevant content that will interest and keep the interest of its audience, there is a need for a content strategy. This can be looked […]

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What about SEO has changed in the last few years

SEO before the modern era In that era, these were the basic principles of SEO. Tweaking backend code and spamming links. This enabled one to rank high with the keyword of his or her choice. During this era as well, […]

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Our organisation is new to content marketing, where do we start?

1. Go into detail. The first step in this long process is for you to get a briefer. This means find out as much as you can about it. Details are fundamental! 2. What are competitors doing? Next thing you […]

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3 Reasons Why Every Digital Marketer Should Learn to Code

The definition of “marketing” hasn’t changed in 100 years or more. However, the methods, tactics, and tools of marketing have changed rapidly in the last 10 years. Today, if you want to lay claim to the title “digital marketer,” you’d […]

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11 Facebook Marketing Tools

1. Agora Pulse (link) This Facebook (and Twitter) dashboard shows you an overview of all activity on your page and lets you schedule posts and begin campaigns right from the dashboard. What kind of campaigns, you wonder? Just about anything […]

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Introducing the Lean Marketing Funnel

I see startups all the time that have trouble getting people to use their products. (In fact, it’s the biggest problem I see.) They usually cite some specific challenge like “we can’t get people to sign up until we have […]

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