Digital Marketing Services

Let's promote your brand.

Reach the exact audiences that matter, and get them ready to buy.
Growing your sales pipeline starts with finding the right prospects, and making sure they’re aware of your brand, products, and services early on in the buying process, and at every step leading up to a purchase. This is where advertising comes in.

Targeted Display Advertising

It all starts with getting your brand in front of your ideal prospects. Targeted Display Advertising is about getting your brand be seen and circulated among your right customers, sending consistent brand content via visuals and content.

Alphastark Targeted Display Advertising uses accurate, demographic targeting (e.g. targeting by segments including age, gender, behaviours, etc.) to ensure that your display ads show only to the people that matter to your business—eliminating ineffective marketing spend.

To further understand your targeted display advertising efforts, Multi-Channel Analytics empowers you to track the traffic income and hence optimising your advertising strategies in the long run. Details below.

Social Media Outreach

Reach the exact audiences that matter, and get them ready to buy.

It’s no secret that your audiences are active on social media during much of the time. Instead of relying mostly on status updates to reach your target prospects, incorporate social advertising into your marketing contribute to boost engagement and conversions.

No matter your customers are on Facebook, Instagram, Snapchat, MeWe and the like, we provide a strategy of content and outreach so that your brand is able to better communicate with customers.

Ad Retargeting

Retargeting ads gives you the ability to show relevant display advertising to people who have previously visited your website or who are in your CRM or marketing automation eDatabase. By incorporating ad retargeting into your targeted-display advertising strategy, you’re able to increase the number of leads and sales you drive from every online channel in your reach.

Through Website Retargeting, you can serve display ads to people who have visited your website before, and customize your ad creative based on their online interests to drive them back to your website to convert. For even greater coverage, incorporate CRM Retargeting to keep your brand, messages, and offers in front of the valuable contacts you have already captured in your CRM or marketing automation database.

Retargeting is a proven technique for driving more conversions in marketing, whether you’re a small- to medium-sized business interested in lead generation, or a larger company looking to complement your top- and mid-funnel strategies.

Build and Nurture Subscriptions

Mailchimp, ActiveCampaign and the like are an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. We're here to help you make full use of EDM Platforms. As the one and only Mailchimp Expert in Greater China, we are dedicated to help brands grow their customer bases, turning them into subscribers for regular promotion updates, and enhancing their experiences in using your services/ products.

Customers' Behavioural Analytics

For years, marketers have relied on single-touch attribution, or attributing the full value of a conversion to the first or last marketing touch, to measure the success of their online marketing programs. With the increasing length and complexity of today’s B2C buying process, and the multiple marketing touch-points influencing every sale, this approach doesn’t reflect the full value of your marketing efforts.

The beauty of display advertising is its ability to make an impact at every stage of the marketing funnel. At the top of the funnel, targeted display advertising and mobile marketing can increase awareness of your brand and products. At the middle of the funnel, social advertising helps drive continued engagement with prospects via social networks. And at the bottom of the funnel, retargeting helps keep your brand in front of prospects wherever they travel online to drive leads and conversions. Multi-Channel Analytics helps marketers align the right success metrics to each of these strategies, providing deep insight into how display advertising helps impact every stage of the buying process, and ultimately gives you a clearer picture of your marketing ROI.