China Paint: positioning as an established brand with Hong Kong roots
China Paint is a home paint brand with a well-established history in Hong Kong. With a content management scheme emphasising China Paint as a Hong Kong-based brand.
Know your niche
Positioning is by design or by default. While China Paint could be perceived as an old-fashioned label by some audience, active engagement with netizens leads to the transformation of the perception into a positive one – well-established brand with Hong Kong roots.
Interaction is the king. Facebook is where brands interact with their customers. Innovative mini games, tips of the day and colourful graphics that link China Paint to Hong Kong’s past and present are only a few examples of improving the overall brand image of the brand.
With accurate targeting and efficient budget allocation on Facebook advertising, we achieved a relative low cost per click(CPC), with an average viewing duration of more than 15 seconds.
Your name is important.
What name should you use for your Facebook fan page? What you think is the best for your offline branding may not be the case for online. People know China Paint from its well-known brands such as FLOWER (菊花牌).