Achieving 40%+ Click-through rate: The case of Dr. Bauer
Always create value to your potential customers while sell indirectly
Achieving a high open rate means your email is reaching more people in your database, and more importantly more revenue potentially.
Give your readers value
You need to give your customer value from the start of the email title. As a health products provider, we provide health tips in the format of ‘5 tips that increase moisture in your skin’. Let your audience know their Dos and Don’ts. Make your tips tangible and crispy. ‘Improve your skin health’, how? Make sure you let your audience know what problems you are helping them solve.
A/B test your emails
In the era of big data, testing your customers’ response has become easier than ever before. Dr. Bauer is a premium seller of beauty products. Sometimes, what the audience is the interested could be something you did not realise. Testing your email by providing a few versions of it. Variations in title, products introduced, location of hyperlinks and their wordings are just a few ways you can test your potential customers’ preference.