HQ Hair: generating 70x advertising ROI with retargeting
HQ Hair is a premium hair care service provider. With a strong offline presence, Grow Customer takes HQ Hair to the next level by collecting and analysing the behaviour of the audience.
Recapturing your loss audience can result surprising ROI
Thanks to the offline promotion, HQ Hair is attracting numerous viewers every day. However, we never know who they are and where they come from. In the era of big data, analysing the audience composition and their behaviour can bring surprising results. HQ Hair has established its Facebook Page, where the brand interacts with its customers.
Retargeting then becomes a powerful tool of HQ Hair. By collecting information on the audience’s behaviour on HQ Hair’s webpages, we created a database of the most interested customers and promote to them with Facebook ads. Data that reflect their behaviour, such as the pages they viewed and the interactions they had reflect how much a viewer is excited about the product. By targeting the ad to these customers, HQ Hair achieved 70x advertising ROI at the end of the campaign.
Nurturing leads online has become easier as technology advances. Contact us today to know more!